Services

Earned Revenue Strategy

For news organizations and nonprofits that need to diversify beyond grants and donations, or for media companies looking to build or rebuild a sponsorship and advertising program. I help organizations identify the right revenue opportunities, develop the case for support, and build the systems and positioning to make it sustainable.

Newsletter, Brand & Content Product Strategy

For organizations building or rethinking how they package and deliver content to their audience — newsletters, membership products, brand positioning or editorial formats that need to work harder. I help teams get clear on what a product is actually for, who it serves, and how it connects to audience growth and revenue goals.

Organizational & Leadership Advisory

For leaders navigating a transition — a new strategy, a restructured team, a shift in business model. I serve as a thought partner to executives and senior leaders who need someone who has sat in the seat: owned a business, run a nonprofit, managed a team, and made the hard calls.

Editorial & Newsroom Strategy

For news organizations navigating growth, a leadership transition, or a shift in editorial direction. I help leaders get their newsrooms organized around a clear vision — reviewing structure and roles, identifying gaps, and making sure the people doing the work understand where the organization is headed and why.

This might look like an org chart review and recommendations, a facilitated editorial planning process, onboarding support for a new editor or executive, or a broader operational assessment of how the newsroom is functioning.

Workshops & Audits

A focused engagement with a defined deliverable — a newsletter audit, a brand positioning workshop, an onboarding process review, a content and audience strategy review. Good for organizations that aren't ready for a longer engagement but need a clear-eyed outside perspective and a concrete output.

Website & eCommerce Design

WordPress websites and Shopify ecommerce website standup.