I help mission-driven organizations build trusted brands, grow audiences, and find sustainable revenue.

Brand strategist and media leader based in Vermont. For 15+ years, I've worked at the intersection of storytelling, audience, and growth — in newsrooms, outdoor lifestyle brands, and nonprofit organizations.

I work best with organizations at an inflection point — a brand that needs sharper positioning, an org chart that needs rethinking, an audience that isn't growing the way it should, or a revenue model that needs a new engine. I'm a thought partner as much as a strategist: I'll help you figure out the right question before we work on the answer.

My experience spans news strategy, brand content strategy, product and audience development, earned revenue, advertising and sponsorship, and cross-functional leadership. I've worked inside organizations and alongside them, in Vermont and nationally.

Every engagement is different. I come in with curiosity, kindness, honest perspective, and a track record of supporting teams to do their best work.

To get in touch, send a note to mail@skybarsch.com.